Fear of greenwashing label silences banks' sustainability communication
European financial authorities are working on recommendations for a new definition of the term ”greenwashing.”
by harald sebastian krebs, translated by katrine gøthler
Despite banks investing in ESG more than ever, including sustainability, their efforts haven’t made it within earshot of customers. Part of the explanation is found in the fear of being labeled with the term ”greenwashing,” argues Danish interest organization Finans Danmark.
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