Danske Bank’s recipe to entice German asset management clients

When out to attract institutional investors in need of stable returns, most of a finance house's product offerings come into play. In Germany, Danske Bank is planning to almost double its staff in Frankfurt in the course of 2018, as the Danish bank and asset manager seeks to win ever more clients.

Marc Homsy, head of asset management distribution Germany at Danske Bank. | Photo: PR


Trust in the financial markets is one of the most important factors for asset management clients in Germany, when choosing between investments. This is the reason Nordic asset managers have a confidence edge over competitors in the German market -- even before approaching potential clients. Simply coming from a country which, like Germany, boasts a Triple-A rating creates a way in, which can make all the difference.

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