Robots challenge banks in Sweden's USD 525 billion savings market

The competition is heating up for banks in Sweden, where new challengers are aiming for a piece of the large private savings pie.
In May last year, Danske Bank's head of its fintech Mobilelife division, SImon Haldrup, introduced app based investment tool June. | Photo: Ida Guldbæk Arentsen/Ritzau Scanpix
In May last year, Danske Bank's head of its fintech Mobilelife division, SImon Haldrup, introduced app based investment tool June. | Photo: Ida Guldbæk Arentsen/Ritzau Scanpix
BY NIKLAS MAGNUSSON AND HANNA HOIKKALA, BLOOMBERG NEWS

(Bloomberg) ­ After being challenged in the mortgage market, Sweden’s biggest banks are fending off a new wave of robots ­ this time in investment advice and wealth management.

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Influencers that advise on financial products have drawn the attention of the European Commissioner for financial services, Mairead McGuinness. | Foto: Aurore Martignoni / European Union

EU to crack down on "finfluencers"

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