"No one gets to manage my money because of a fancy TV ad"

Since its foundation in 2009, Artha Kapitalforvaltning has reached EUR 1.34 billion in AUM -- not by poaching customers via TV ads but rather because of recommendations from existing customers, says the firm's CEO.

Photo: Artha Kapitalforvaltning

An actor appears on your television screen, wearing a dark suit and tie, hair brushed back and sporting a dark, full beard. He looks straight into the camera, walks towards it and asks: "Do you invest in equity too?"

This particular TV commercial is for the digital platform Sparindex, owned by Sparinvest in Denmark, and aims to get attention for alternative investments in index funds.

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