"No one gets to manage my money because of a fancy TV ad"

Since its foundation in 2009, Artha Kapitalforvaltning has reached EUR 1.34 billion in AUM not by poaching customers via TV ads but rather because of recommendations from existing customers, says the firm's CEO.

by JØRGEN BENDSEN

An actor appears on your television screen, wearing a dark suit and tie, hair brushed back and sporting a dark, full beard. He looks straight into the camera, walks towards it and asks: "Do you invest in equity too?"

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"No one gets to manage my money because of a fancy TV ad"

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Front page now

Nordic Alpha Partners reels in international investment giants for second fund

Norwegians are investing record amounts in funds

World's best EMD team still waiting for clients to return to Danske AM

Storeband increases stake in Danish infrastructure manager to become majority owner

Nordic institutional investors still see potential in beleaguered Swedish battery producer

Invesco seeing increased demand for Fixed income ETFs from Nordic investors

Ignore the ‘AI revolution’ at your own peril, global investors warn

New Nordic high yield manager keeps attracting inflows

KLP excludes US construction supplier over Gaza connection

Swedish FSA fines church pension fund for failing to limit investment risks

Danish pension fund drops drilling platform investments

Expansion of Nordic team has paid off: Inflows to all core products for US manager

Further reading

World's best EMD team still waiting for clients to return to Danske AM

Invesco seeing increased demand for Fixed income ETFs from Nordic investors

Storeband increases stake in Danish infrastructure manager to become majority owner

Nordic institutional investors still see potential in beleaguered Swedish battery producer

New Nordic high yield manager keeps attracting inflows

Expansion of Nordic team has paid off: Inflows to all core products for US manager