Fund Management

Swedish robo-advisor hits AUM milestone and turns to Denmark for more

Lower costs is one of several selling points for the Swedish asset manager, which is now aimed at subscribing customers in Denmark.
Photo: Screenshot fra Lysa.se
Photo: Screenshot fra Lysa.se
by DANIEL FRANK CHRISTENSEN

Swedish Lysa, which carries out automated asset management of roughly SEK 10bn (EUR 980m), will now be made available on the Danish market in the attempt to gain market share ­ an effort helped along by the robot's lower comparative costs, reports business daily Børsen.

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