Formuepleje targets retail investors in bid to double AUM

The Danish asset manager means to double AUM ahead of 2026 by, for instance, attracting more non-professional investors. Despite the firm recent raising fees by roughly 40 percent for several funds, it shouldn’t be a problem for sales, says CEO.

Niels B. Thuesen er adm. direktør i den bankuafhængige kapitalforvalter Formuepleje, der har 120 mia. kr. under forvaltning. | Photo: Gregers Tycho/ERH

Danish asset manager Formuepleje aims to double its assets under management from approximately DKK 120bn (EUR 16.12bn) to DKK 240bn (EUR 32.25bn) by 2026.

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