Formuepleje targets retail investors in bid to double AUM
The Danish asset manager means to double AUM ahead of 2026 by, for instance, attracting more non-professional investors. Despite the firm recent raising fees by roughly 40 percent for several funds, it shouldn’t be a problem for sales, says CEO.
BY SIMON LUND CHRISTIANSEN, FINANSWATCH, TRANSLATED BY DANIEL FRANK CHRISTENSEN
Danish asset manager Formuepleje aims to double its assets under management from approximately DKK 120bn (EUR 16.12bn) to DKK 240bn (EUR 32.25bn) by 2026.