DNB criticizes customer survey, says poor performance is due to "name confusion"

DNB Asset Management is the worst financial industry player on Norwegian Customer Barometer’s survey.
Vidar Korsberg Dalsbø, communications advisor at DNB | Photo: DNB
Vidar Korsberg Dalsbø, communications advisor at DNB | Photo: DNB
by MARTIN FUGLSETH KOLDEN, translated by daniel pedersen

DNB Asset Management is ranked the lowest among the listed companies in the financial industry in Norwegian Customer Barometer (”Norsk kundebarometer”). But the company questions why a name it hasn’t used for years is still being employed.

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