EU to crack down on "finfluencers"

Financial companies must be held responsible if hired influencers do not disclose the risk tied to investments, and violations should lead to fines or license suspension, says the EU Commission.
Influencers that advise on financial products have drawn the attention of the European Commissioner for financial services, Mairead McGuinness. | Photo: Aurore Martignoni / European Union
Influencers that advise on financial products have drawn the attention of the European Commissioner for financial services, Mairead McGuinness. | Photo: Aurore Martignoni / European Union
by WatchMedia’s EU Correspondent, PETER THOMSEN, translated by christian radich hoffman

In the future, there will be much greater consequences for financial influencers, so-called finfluencers, when these promulgate misleading messages on social media at the behest of Nordic and European financial institutions. 

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