Analysis: Will new challenges of regulation further muddle ESG?

The credibility of ESG is at risk when the confusion about regulation and ratings is spreading, Flemming Højbo concludes. This is the second part of an analysis about new ESG regulation. 
Flemming Højbo writes analyses for AMWatch about the Nordic asset and wealth management sector. Højbo was head of communications in the asset management industry for 15 years, and before that, he worked for 25 years as financial and business reporter and editor. | Photo: Jan Bjarke Mindegaard
Flemming Højbo writes analyses for AMWatch about the Nordic asset and wealth management sector. Højbo was head of communications in the asset management industry for 15 years, and before that, he worked for 25 years as financial and business reporter and editor. | Photo: Jan Bjarke Mindegaard
By Flemming Højbo

New challenges are queuing up regarding the European regulation on sustainable investing. Now it is about the labeling of funds. How bold can you be when labeling a fund as sustainable? It is a worry in the asset management industry that this next step of regulatory changes will end up as complex, costly and inconsistent regulation. 

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