Europe’s retail bond rush shows household savers' clout

A pair of bond sales in the past week shows how European governments are increasingly turning to households to tackle the challenges of a high interest-rate landscape.
A shopping street in Ghent, Belgium. | Photo: Virginia Mayo/AP/Ritzau Scanpix
A shopping street in Ghent, Belgium. | Photo: Virginia Mayo/AP/Ritzau Scanpix
By Greg Ritchie / Bloomberg

If they gauge it right, countries like Belgium can offer an interest rate that’s appealing to its citizens while lowering sovereign borrowing costs, in what Société Générale SA analysts call a “win-win.” The nation has already attracted over EUR 22bn (USD 24bn) for the note, with the final results due Monday.

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