In the future, the gateway to investing will be digital for the vast majority of Danske Bank’s 1.2 million customers in Denmark. The banking group is in the process of a major service overhaul of all investment products in order to be as strong as possible in the battle for the growing number of private investors.

”The investment area is an important part of the bank’s new strategy. Therefore, we must be competitive on price, and our products and platform must be easy to use. At the same time, we need to maintain a high level of advice,” says Anne Buchardt.