AMWatch

BNP Paribas investing significantly in Alfred Berg Norway and Sweden

Having sold Alfred Berg Finland off to Elite Asset Management and Alfred Berg Denmark to Formuepleje, one could suspect BNP Paribas has a similar fate in store for Alfred Berg in Norway and Sweden. "Au contraire," the French bank says.

Photo: Teo Lam

Strategically speaking, Norway and Sweden are key countries for BNP Paribas Asset Management (BNP PAM). For this reason the company has no plans to offload Alfred Berg Asset Management in these two countries. In fact, BNP PAM is investing in these two units in order to grow the business in Scandinavia. AMWatch spoke to Vincent Trouillard-Perrot, who was CEO of Alfred Berg Nordics until recently but is now – due to a corporate legal change – chairman of the board of Alfred Berg Norway and Sweden.

"Norway and Sweden are the two largest countries in the Nordics in terms of asset management and they are considered strategic for BNP Paribas Asset management. Partly for distributing our global products but also the activities of local assets are quite significant in scale," Vincent Trouillard-Perrot says.

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