New player challenges "vested interests" of established pension companies

A new type of pension firm is offering individualized products that are up to 30% cheaper than average. ”Our whole approach is that we need to be really big on AUM,” says Pensions’ CEO Per Møhl.
Jesper Kirstein has recently joined Pensions as a board member. Per Møhl is the CEO and founder of Pensions. | Photo: PR / Kirstein A/S and Pensions
Jesper Kirstein has recently joined Pensions as a board member. Per Møhl is the CEO and founder of Pensions. | Photo: PR / Kirstein A/S and Pensions
by dorthe bach, translated by katrine gøthler

Since 2012, Per Møhl has been working to create a new, powerful pension player. This new challenger is built on a completely different concept than what is familiar to the market. It takes the individual needs of customers – the so-called unbundling – to a whole new level.

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