You know it from your shampoo, from your toilet paper and many other everyday items. The Nordic ecolabel is tied into consumer awareness. Therefore, the Nordic Ecolabel also decided that it was time to enter the financial markets with certification so that customers could also easily find sustainable investment funds through the classic green brand picturing a swan.
Following a consultation process and much more work, certification became a reality in October 2017. And the start was a great success, says Per Sandell, Product Manager at Nordic Ecolabelling Swan label in Sweden to AMWatch.