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AP Pension sees new bank link-ups reaping 20,000 new customers

Danish pension provider AP Pension expanded its collaboration with several local banks last summer. The interest has been so great that the firm's CEO Bo Normann Rasmussen expects the banks to bring in 20,000 new customers over the next two years.

Last year, AP Pension allied itself with 30 local banks. Denmark's fourth-largest commercial pension provider is looking to this link-up to provide its business growth in the coming year.

AP Pension upgraded in 2017 its ten-year old company, Nærpension, which originally sold group life insurance to a group of local banks. This business did so well that, in the future, Nærpension will be AP Pension's new growth motor.

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