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New pension fund CEO in pursuit of undesired portfolios

Norli Pension has recently appointed a new CEO, and one of his main duties is to lure average interest rate savings away from other pension funds. The purpose is to make operations more effective through economies of scale.
Mads Smith Hansen, CEO of Norli Pension | Photo: ATP
Mads Smith Hansen, CEO of Norli Pension | Photo: ATP
by MICHAEL TRIER DUELUND

Several pension fund executives can soon expect to get a phone call from Mads Smith Hansen and get an invitation for a cup of coffee and a talk about taking over their average interest rate savings customers.

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