Do ESG funds live up to their marketing promises? One Watchdog takes another look

Fund managers peddling ESG products in Europe may want to take another look to ensure that what they’re selling actually lives up to their marketing promises.
Qblue Balanced's Bjarne Graven Larsen, Morningstar's Hortense Bioy and Nordea's Snorre Storset. | Photo: PR / Qblue, Morningstar and Nordea
Qblue Balanced's Bjarne Graven Larsen, Morningstar's Hortense Bioy and Nordea's Snorre Storset. | Photo: PR / Qblue, Morningstar and Nordea
By Frances Schwartzkopff / BLOOMBERG

The European Securities and Markets Authority (ESMA) said last Friday in a report that it has observed a “mismatch” between what fund managers are telling ESG clients, and their actual allocation strategies. That’s as Morningstar removes the ESG label from over USD 1trn in investment funds it says don’t meet adequate environmental, social and governance standards.

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