The Swedish entertainment firm founded by ABBA star Bjorn Ulvaeus and EQT Chairman Conni Jonsson Pophouse Entertainment says the new fund aims to invest in the intellectual property rights of as many as 20 artists, according to marketing material seen by Bloomberg News.
Fund investments include the catalog of electronic dance act Swedish House Mafia, acquired by Pophouse in March.
“This opportunity reminds me of how the PE market looked in its infancy, 30 years ago. I have seen it before,” EQT’s Jonsson said in the presentation.
As well as Ulvaeus and Jonsson, the fund team includes Pophouse’s chief executive officer Per Sundin, two former senior executives from Spotify Technology, Johan Lagerlof and Jacob Herbst, and former Verdane investment director Parham Benisi.