The fight for the wealthiest bank customers is all about relations

When private banking customers enter the fold, the match between advisor and customer is paramount, as it improves relations. If customers feel important, they do more business, scientist says.
Denmark's banks do relational work and pull on networks when the banks are to seduce the nation's richest people. | Photo: Ernst van Norde
Denmark's banks do relational work and pull on networks when the banks are to seduce the nation's richest people. | Photo: Ernst van Norde
by sofie højlund, translated by christian radich hoffman

What do dating apps like Tinder, Happn, and Bumble have in common with banks’ hunt for private banking customers?

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