Upright Project challenges peers to make impact data public

The Upright Project has grown from an impact data startup to a firm whose customers manage USD 5trn. Transparency is key to further development of impact investing, says CEO Annu Nieminen. 
Founder and CEO of The Upright Project Annu Nieminen. | Photo: PR The Upright Project: Kaarlo Kajalainen.
Founder and CEO of The Upright Project Annu Nieminen. | Photo: PR The Upright Project: Kaarlo Kajalainen.

Recent events from the Covid-19 pandemic to Russia’s full-scale attack on Ukraine are changing how asset managers react and communicate on ESG issues. Annu Nieminen, founder and CEO of Helsinki-based impact data company The Upright Project talks to AMWatch about the change as well as the company’s future goals.

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