Länsförsäkringar targets two customer groups with fund range changes

As Sweden’s Länsförsäkringar adds eight new funds for savers in its occupational pension product to choose from, Jim Rotsman, Product Manager, Länsförsäkringar Fondliv, tells AMWatch why it’s important to cater for clients who want more choice as well as those who need things to be kept simple.

Swedish savings and pensions provider Länsförsäkringar has made changes to its occupational pension product range designed to cater for the needs of two key types of customer — those who want simplicity and those who are looking for more choice.

The financial services group, which includes a network of regional savings and insurance institutions, launched a total of eight new funds on 22 September.

Jim Rotsman, Product Manager at Länsförsäkringar Fondliv said: “The new funds give our customers additional freedom of choice and an even clearer offer.”

During 2017, the firm had gradually strengthened its offer to customers by adding more funds to choose from while at the same time making changes to its recommended funds, he said.

The new funds being added to the range are from managers including Fidelity, BlackRock and DNB.

They include the funds DNB Teknologi, BlackRock Euro Corporate Bond, JPM Europe Dynamic, BlueBay Investment Grade, BlackRock Impact World and Fidelity Emerging Markets.

“We have talked to our clients about what they want, and simplicity comes up as a key word,” Rotsman tells AMWatch.

“But choice is also important, so we are working with simplicity for those who want that and also providing more choices for those that want that. We can see clients looking for both elements,” he he says.

“In terms of simplicity, we have lowered the asset management fees on a number of our LF labeled funds in order to make a clear price list and therefore more easier to understand” Rotsman says.

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