When a phone call is not enough: Nordea on fund selection
Nordea has a long list of externally-managed offerings in its product range and could be the most sought-after Nordic firm for foreign asset managers wanting a footprint in the region. AMWatch met Anders Bertramsen, the man who decides which firms Nordea teams up with, for a discussion about the business of external manager selection.
Anders Bertramsen is Head of External Products at the largest asset manager in the Nordics, Nordea. Not a day goes for him without an email or a phone call from foreign asset managers trying to convince him that their investment solutions belong in Nordea's product offering.
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