No trend chaser: T. Rowe Price targets long-term alpha
Demand may have surged for passive strategies and alternatives, but they do not form part of T. Rowe Price's product offering. Not all asset managers should pursue ever-changing trends in the financial markets, the firm's Nordic chief tells AMWatch.

As an asset manager dedicated to long-term active strategies, the central bank-driven bull market has been something of a challenge for T. Rowe Price's Nordic business.
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