More than just excess return: How Nordic investors really select strategies

Nordic investors rate performance as the most important criterion when selecting strategies. But performance data do not always match investors' perceptions of a strategy's performance, according to an analysis by consulting firm Kirstein -- research that also highlights other key factors for asset managers.

Jan Willers, CCO and Partner at Kirstein.

Historical performance is no guarantee for future results.

Historical performance is, however, what Nordic investors say is the most important factor when selecting an investment product, according to a survey by asset management consulting firm Kirstein.

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