Storebrand Asset Management's CEO aims to conquer Denmark and the rest of Europe as major trends unfold across the continent

Three trends are shaping the European asset management industry, according to Jan Erik Saugestad. He recently visited Copenhagen, elaborating on his vision of conquering Denmark and the rest of Europe by pushing sustainable investment products.
Jan Erik Saugestad visited SKAGEN Fondene's Danish office in central Copenhagen earlier this month. | Photo: Søren Rathlou Top
Jan Erik Saugestad visited SKAGEN Fondene's Danish office in central Copenhagen earlier this month. | Photo: Søren Rathlou Top

As a financial group, Storebrand's investment products has been available in Denmark since its acquisition of SKAGEN Fondene in 2017 for a price of roughly EUR 175m. However, it was only a few weeks ago that Storebrand branded funds become available in the neighboring market.

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