AMWatch

Popular senior economist turned discrete director of communications

The senior economist, who was the public face of mortgage lender BRFkredit (now Jyske Realkredit) before, during and after the financial crisis, is now the woman behind communications at the newly environmentally-engaged pension firm, Pensiondanmark.
Focus on green policy news is taking up a lot of the Director of Communications' time | Photo: Ursula Bach, PensionDanmark
Focus on green policy news is taking up a lot of the Director of Communications' time | Photo: Ursula Bach, PensionDanmark
by HELLA ANDERSEN

The Director of Communications at Pensiondanmark, Ulrikke Ekelund, has not had a quiet week with time to plan her 50th birthday party next week. Instead, the week got off to a racing start, with huge public attention surrounding Pensiondanmark’s environmental efforts.

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