Nine years after it was founded in Denmark, Watch Medier is establishing itself in Germany and Norway.

Local editions of FinansWatch produced by teams in Frankfurt and Oslo will be released in Spring, and over time, the plan is to expand to other industries and markets.

“Our success in Denmark has confirmed our belief that there is a need for independent, critical and fair financial journalism with a focus on substance. Now, we are ready to launch our concept abroad,” says Watch Medier CEO Anders Heering, who doesn’t hide the fact that he has big international ambitions.

Heering has selected experienced people to start up the new editorial teams. 50-year-old Erhard Krasny has been hired as editor in chief for the German edition of FinansWatch, which will be called FinanzBusiness and will focus on the large banking sector in Germany.

Erhard Krasny comes to the job from a management position at Bloomberg’s German language edition. He will be working alongside Archibald Preuschat, who has been hired as co-editor from an editor position at Börsen Zeitung and has a lot of experience from the Wall Street and Dow Jones’ news services.

In Norway, 45-year-old Magnus Eidem will be at the helm of FinansWatch, which will report critically on businesses and people in the financial sector, including banks, insurance companies and pension funds, just like in Denmark. Magnus Eidem has many years of experience from his time at Dagens Næringliv and will be working with 30-year-old John Seljehaug, who is leaving a post at Finansavisen to become co-editor at FinansWatch.

Over the past few years, Watch Medier has launched a number of new subscription-based Danish business media sites and continued to invest in its existing operations – and these investments will not stop here.

“The establishment of FinansWatch in Norway and Germany is part of our international strategy, but this doesn’t mean that we are taking focus away from our Danish core business. On the contrary, we will continue to invest in our Danish sites, just as we have done since we started,” says Anders Heering.

Watch Medier currently houses 13 specialized editorial teams who report on the most important industries in Denmark, and in just a few years, it has built up one of the country’s largest business media teams involving over 65 journalists. They will now be joined by teams in Frankfurt and Oslo.