A USD 300 billion Nordic manager reveals his new availability credo

At one of the biggest money managers in Northern Europe, the age of Covid-19 and Zoom has brought with it a couple of epiphanies. Firstly, even the most stubborn clients will get used to video conferencing and secondly, there’s no going back.
The Nordea bank logo is seen at the bank's headquarters in Stockholm | Photo: INTS KALNINS/REUTERS / X02120
The Nordea bank logo is seen at the bank's headquarters in Stockholm | Photo: INTS KALNINS/REUTERS / X02120
By Jonas Cho Walsgard, Hanna Hoikkala and Frances Schwartzkopff / Bloomberg

Snorre Storset oversees about USD 300 billion as head of wealth management at Nordea. When the lockdown came, he says a lot of his high-net-worth clients didn’t much like the idea of being forced to take financial advice online instead of in person. But they soon realized it was suddenly easier to get a meeting, albeit virtual, whenever it suited them.

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