Fund managers start axing ESG buzzword as greenwash rules bite

Some of Europe's biggest asset managers are starting to drop a once-ubiquitous ESG label from their company filings amid concern that regulators will no longer tolerate vague descriptions of environmental, social and governance investing.
"If you claim to do ESG integration, that means nothing," said Hortense Bioy, global director of sustainability research at Morningstar. "You have to define it, because there is no common definition". | Photo: PR / MORNINGSTAR
"If you claim to do ESG integration, that means nothing," said Hortense Bioy, global director of sustainability research at Morningstar. "You have to define it, because there is no common definition". | Photo: PR / MORNINGSTAR
By Steven Arons and Frances Schwartzkopff / BLOOMBERG

Money managers including Allianz Global Investors and DWS Group have either stopped using the catch-all term "ESG integrated" in their public documents or are playing down its relevance in interactions with investors, according to people familiar with the matter who asked not to be identified discussing internal changes.

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