Sydbank CEO hopes to increase earnings through new wealth management unit

Silo mentality has been holding Sydbank back, and this will now be changed through the launch of a new wealth management unit. The CEO expects to be able to bring in more business to the area and expand the client base.
CEO Karen Frøsig | Photo: PR / Sydbank
CEO Karen Frøsig | Photo: PR / Sydbank
by aske muff, translated by catherine brett

Sydbank must be better at selling products to clients across the investment area. At the same time, the bank wants a clearer profile and to attract more new clients, says CEO Karen Frøsig.

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