PFA to use artificial intelligence to tailor client recommendations
Since 2016, Danish pension company PFA has been developing a digital advisory service that uses artificial intelligence and lives up to regulation requirements. The goal is to make pensions more engaging for savers.
by dorthe bach, translated by catherine brett
When clients log on to their profiles to check on their PFA pensions it should be engaging, interesting and accessible, says Daniel Hasselager Brevadt, who leads the department at PFA that is using data and artificial intelligence approaches to rethink the way clients interact with their pension savings.
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