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Jyske Invest changes communication strategy after criticism

The mutual fund company of Denmark’s third largest bank was the subject of widespread criticism when it was revealed that its sustainable equity fund contained coal, oil and gas companies. Now, the firm is changing its communication strategy -- but not its practices.

Oil firms will still be included in Jyske's sustainable equities portfolio. | Photo: Jacob Ehrbahn

When it was revealed that Jyske Invest’s sustainable equity fund invests in coal, oil and gas, the manager was accused of greenwashing.

It is now changing its communication style, writes Danish financial media Børsen Pro.

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