Decades after coining ‘ETF,’ Morgan Stanley is finally launching its own

The bank is creating a dedicated ETF platform

Almost three decades after coining the term “exchange-traded fund,” Morgan Stanley is finally set to enter the USD 6.9trn ETF arena with its own products.

The James Gorman-led bank applied for four socially conscious funds on Tuesday tracking US and international equities, according to a Tuesday filing with US regulators. The filing lands months after Morgan Stanley revealed plans to create a dedicated ETF platform in an internal memo.

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