Finance Denmark fears greenwashing stamp on obedient companies

A new definition of greenwashing composed by the EU’s three supervisory authorities is ”very broad,” says a banking spokesperson.
A very broad greenwashing definition could see companies doing their best being inadvertently branded as sustainability sinners, says Finance Denmark's Birgitte Søgaard Holm | Photo: Pr/finans Danmark
A very broad greenwashing definition could see companies doing their best being inadvertently branded as sustainability sinners, says Finance Denmark's Birgitte Søgaard Holm | Photo: Pr/finans Danmark
by mikkel holmgaard winding, translated by daniel pedersen

Danish banking business organization Finance Denmark is skeptical about the new definition of greenwashing, which the EU’s three financial supervisory authorities – the EBA, EIOPA, and ESMA – presented last week alongside their reports on the phenomenon. 

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