Danske Bank invests in strategic bet on private banking

As part of its new strategy, Danske Bank hopes that a more digital private banking unit on top of new hires will make the business grow. 
Anne Buchardt is head of Danske Bank’s global private banking department | Photo: PR Danske Bank
Anne Buchardt is head of Danske Bank’s global private banking department | Photo: PR Danske Bank
By Sofie Lund, translated by Daniel Pedersen

Danske Bank is now focusing to a much greater extent on the private banking area, and will thus invest massively in building up a new type of ”private bank” for its most affluent customers. The bank expects this will lead to growth in the area of around 7% annually.

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