Fund Management

JP Morgan: Family offices are keen to invest in private equity

”I think it’s interesting for them to invest in something that they may have experienced building their own businesses,” says JP Morgan’s Danish Country Manager Martin Mortensen.
Martin Mortensen., JP Morgan's Country Manager in Denmark. | Photo: PR
Martin Mortensen., JP Morgan's Country Manager in Denmark. | Photo: PR
by HENRIK TÜCHSEN

Many of the world’s largest family offices are channeling large portions of their wealth into alternative assets, and by far the most popular asset is private equity, JP Morgan Private Bank has concluded based on a global survey of 190 family offices. The manager is witnessing the same trend in Denmark, Country Manager Martin Mortensen, says in an interview with AMWatch’s Danish sister media KapitalWatch.

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