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US managers dominate list of most well-known asset management brands in EMEA

High brand awareness lays the groundwork for new mandates – but asset owners and consultants from EMEA disagree on the top firms.
According to eVestment Global Head of Research, Peter Laurelli, brand awareness is an important factor in the growth and long-term success of asset managers seeking to raise institutional assets. | Photo: PR / eVestment
According to eVestment Global Head of Research, Peter Laurelli, brand awareness is an important factor in the growth and long-term success of asset managers seeking to raise institutional assets. | Photo: PR / eVestment
by SØREN RATHLOU TOP

The asset management arms of Wall Street's giants J.P. Morgan and Goldman Sachs have the highest brand awareness score among asset owners in Europe, the Middle East, and Africa (EMEA), according to a new report by Nasdaq-owned investment consultancy eVestment.

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