Nordnet starts fund company in bid to control entire value chain

The online bank and platform will launch a mix of active and passive products but will also listen to the savings needs of its customers, CEO Lars-Åke Norling tells AMWatch. The new fund company has already recruited a CEO and finalized its board composition.
Nordnet CEO Lars-Åke Norling | Photo: PR/Nordnet
Nordnet CEO Lars-Åke Norling | Photo: PR/Nordnet

Swedish online bank and trading platform Nordnet sees mutual funds as a prioritized area for its future growth and has applied to the financial supervisory authority for a permit to launch its own fund company.

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