Fund Management

Analysis: Home, sweet home – a profitable place to be

The Nordic fund markets now exceed EUR 1.2 trn. New generations of investors are joining, and growth is back in all markets. In short, the Nordics look like an attractive region for asset management. 
Flemming Højbo writes analyses for AMWatch about the Nordic asset and wealth management sector. Højbo was head of communications in the asset management industry for 15 years, and before that, he worked for 25 years as a financial and business reporter and as an editor. | Photo: Pr / Jan Bjarke Mindegaard
Flemming Højbo writes analyses for AMWatch about the Nordic asset and wealth management sector. Højbo was head of communications in the asset management industry for 15 years, and before that, he worked for 25 years as a financial and business reporter and as an editor. | Photo: Pr / Jan Bjarke Mindegaard
By Flemming Højbo

Staying home seems to be a reasonable strategy for Nordic asset management companies these days. The domestic fund markets are in good shape, growth is back and there is a demand for the pricier products.

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